한국음식 소비에 관한 외국인의 인식유형 분류

Abstract

Recently Korean Food has been paid lots of attentions for the possibility of the world class product and the original cultural archetype of Korean Food has been modified and adapted to the world market. In this context lots of researches focusing on the consumption behavior on Korean food have been carried on. However several critical problems are found in the extant studies, which have tried to understand the target market by using the objective attributes of the consumers. To overcome these critical problems in the extant studies researches focusing on the subjective judgments and/or attributes of the target consumers are mostly needed. Q-methodology are adopted in this study to uncover and reveal the critical dimensions and characteristics of target market and/or consumers for Korean Food, which uses the respondents' subjective attributes not the researcher's interests. Several categories of foreign consumer behavior on Korean Food are found and suggested in this study, not by the objective attributes of Korean Food but the foreign consumers subjective behavioral attributes. Also, from a view of international management, this study verified whether Q-method is appropriated for Comparative Analysis of Culture within a market.