계층화분석기법(AHP)을 이용한 어촌관광활성화 요인에 관한 연구

Abstract

This study aims to analyze factors to promote the tourism and to determine the priorities according to their gravity to provide necessary information for developing tourism of fishing communities. Specific goals are (i) to establish the concept of tourism in fishing communities and examine their characteristics, (ii) to consider factors related with the activation of tourism in fishing communities based on the previous literatures, (iii) to analyze the priority of the factors of affecting fishing community tourism, using AHP and (iv) to draw relevant policy implications. The target village of this thesis was Gongsoo fishing village close to Busan Metropolitan City. The village was designated in 2001 as an experience fishing village. Since there exist significant differences in the factors that affect fishing community tourism development, objective decision-making methodology(i.e. AHP) of determining priorities to them is required to accommodate such problems.

For the AHP analysis, a survey was conducted from May 1st in 2010 to May 30th, and 28 questionnaires were collected, but 24 samples were used, which have consistency ratio less than 0.2 in the AHP estimation. Regarding large-scale category, it was found that tourism software(0.378) is more important than hardware(0.318) and humanware(0.303). In case of hardware of the middle class, accessibility(0.433) is the most important, and establishment of fine fishing village sight(0.344) and convenience facilities(0.224) are followed. In software, tourism product(0.519) is the most important, and the next are public relations(0.315) and management transparency(0.166). In terms of humanware, residents participation(0.372) is the most important, and management(0.333) and training(0.295) are followed. Among 23 items of the lower class, the upper three were development of tourism product(0.118), development of guide system(0.079), and development of management manual(0.061), and three relatively less important items were efficient placement of facilities(0.015), improvement of solidarity(0.017), and guide information facilities(0.017). The research results may provide information about what should be prioritized to activate the tourism of Gongsoo fishing village in Gijang-gun. However, this study largely has two limits: first, it does not reflect factors to invigorate tourism reflecting specialties of fishing communities; second, the analysis result is only effective to Gijang Gongsoo village and can hardly be applied to other fishing communities. Which have different dimensions in natural environment and socio-cultural heritages.