광고디자인 실기수업에 있어 전략수립의 필요성에 관한 연구

Abstract

Overall, we live on TV, radio, newspapers, magazines and the Internet from other media, and the buildings, buses, subways and related facilities, consciously or unconsciously, and are living in contact with numerous ads. And all of our surrounding environment, is in the advertised product consists of a majority said it will not be an exaggeration. Ads for the product granted to the values and images as well as through the implementation of the new cultural values and norms, and our radio and our behavior and lifestyle are affecting the overall part. The continuing development of media and media production due to the advertising market in the era of infinite competition is being held. Each agency is more effective and provocative ads evoke consumers' desire to buy ads in the competitive strategy of the ad's production is very basic, has become an important element. Persuasive advertising is effective advertising. Have to convince the exclusion of (for example, only seeking attention or repeated exposure) ads are losing a golden opportunity. In competitive situations are good at persuading people who can win. At the heart of persuasive advertising dense strong advertising strategy should be located on the bases. The challenge to the designer's advertising strategy, even without exception, will be entrusted. contemporary ad designer called as artist must know that 'strategies do not even know the message is not only nutritious, people looking for a nice picture only'. At the core of advertising designer, creative strategy, idea generation, copywriting, and it is based on need to know about doing business is. The current training and education of the advertising designer, creativity and idea generation comes primarily through the basic process is to seek representation of the design. Vocational high school curriculum, especially in design, creativity, culture and ideas prior to teach idea creation method to designer, problem solving and the basic qualities keomyuti keyisyeon capacity building for the lack of systematic training, it is true. To avoid receiving a reputation of artist. Designer should focus on essential basic element in problem solving and communication skills training before have creativity and idea generation. Advertising design, especially in education should be foremost on the process is a step in that strategy and planning. Therefore, this study design-related vocational courses in high school for students in advertising design can actually be used on advertising strategy stressed the necessity of learning and teaching • Guide the development model actually made the overall experience of the making of the indirect qualified as an expert in the design to form a more close to drag up.