국제물류주선업체의 부서 간 역학관계가 관계몰입과 성과에 미치는 영향에 관한 실증연구

Abstract

Because of rapid changes in business environment and fierce competition today, firms are facing a more competitive environment and a more serious global competition, with no limits. In this situation, recently, it has been suggested that the market orientation is one of the sustainable competitive advantages. Many of the previous literatures have indicated that a business which increases its market orientation will improve its market performance. Numerous authors have argued the interdepartmental dynamics as prior factor to market orientation, and relationship commitment is an essential part of successful long-term relationships. Based on previous literatures, this thesis proposes the structure about interdepartmental dynamics, market orientation, relationship commitment and performance. The survey data has obtained from Korea based international freight forwarding company. The purpose of this thesis is to find the impact of market orientation and relationship commitment on customer performance. In addition, this thesis suggests interdepartmental dynamics as prior factor to market orientation. Results indicate that interdepartmental connectedness can reduce interdepartmental conflict, and lower conflict is a key factor of market orientation. Furthermore, this thesis finds evidences that supports the mediating effects of the relationship commitment between market orientation and customer performance.