An Analysis of the Digital Transformation Strategy Implementation of Traditional Firms in Indonesia

Abstract

In this era a company could not survive without the transition into the digital world. And Indonesia is one of the country who should be prepared for the transformation as the digital environment has expanded rapidly. The limitation of previous studies were not giving enough explanation or strategies for Indonesian firms to relate and only focusing on company in general rather than focusing on Indonesia's company per sizes. To overcome such problem, this research is aimed to help big, medium, or small companies in Indonesia to implement a proper digital transformation strategy into their firms. By breaking down three successful digital transformation cases of each firm sizes in media, finance, and F&B industries, this paper will help Indonesian companies to overcome problems related to the digital transformation.