광고를 활용한 시 창작 교육

Abstract

The 7th curriculum is encourage to creative writing in literary for learner's active work reception. The purpose of creation of poetry in school is not creation in-depth poetry but express oneself's thought by confidence. But creation method of poetry in a textbook have limits. They promote imitation, parody than pure creation. And learners in multimedia generation do not have curiosity and interesting in poetry education by theory, analysis. So learners feel difficult in creation of poetry. Advertisement(the following is ad) includes rhythm, suggestion and shaping. This factors are connected poetry's characteristic. Ad be useful subtext for lead learner's interesting and studying on expression in poetry education, except for commercial aim. Copywriter make full use of variety literary rhetoric for satisfy enterprise's needs and stimulate consumer's desire. Ad construct message delivery system at medium―prints, television, etc.. Print ads have image and copy. Television ads have image, sound, copy. This paper's the main part is ad copy. We bring up teaching plan and example, based on preceding study and a point of sameness ad and creation of poetry education. A teaching model of creative writing poetry performance apply to Reader's Response Theory that demand learner's active reaction. The study's object unit is middle school second grader student, second semester's 5 unit. This unit's studying activity present creation process. But this unit's article have a space studying activity, and there is not a course of construct a poem. This paper make up for that lacking part by ad. In the first class, we will learn poem's specific by compare ad's words with poem's words. In the second class, we will practice course of creative writing poem by compare copy creation course and poem creation course. And we read text about mind of creative writing poem, what kind of think about poem creater's mind. Through this class, learner can compare ad copy's poetic expression with poem learner's oneself. Learner express one's opinion with friends about a tough question. And learners compare immediateness presentation a visual?hearing image by TV ad with imagination by poem's word. The object of this study is 'It will know creation's pleasure.' so evaluate how comprehension creation of poetry course and application by workbook, valuation paper. This study's meaning is lay a cornerstone of learner bring poem to mind in everyday life. Poem will be recognize practical and interesting object, like a ad copy. The 7th revision curriculum prearrange contain medium language. As changing a time as taking interest in medium language. We have to investigation in literary education do not be look away from literature by concerned about media.