중국대학생 한국드라마의 선호도 연구

Abstract

The Korean Wave has started in south-east-Asia area at the ending of 21th century. It has been defined as a culture phenomenon from Korea including Korean music, Korean drama, Korean fashion, Korean books, Korean games, Korean hair styles, which have an influence on people in China, Japan, Vietnam and other area countries in East Asia imitation of Korean culture style. Television is a main mean to introduce Korean drama to foreign countries. Facing the overheated phenomenon of Korean drama, a few experts call on thinking back to it, moreover, more and more attention should be paid on students. Therefore, in this paper, Korean drama preference in Chinese university students has been studied. The aim of this paper is to study the reasons why Chinese students prefer Korean drama and how will Korean drama develop in Chinese media market in future. The research method in this paper is literature survey and questionnaire survey. The questionnaire survey was distributed to 155 students in the area of Shanghai in February to March 2008. The data is processed and analyzed by using SPSS statistics program, in which statistical methods such as frequency, percentile, and analysis of variances are used. The result of this survey doesn't support the initial views of this paper. It shows that though many students they all have watched or preferred Korean drama, the passion of them on Korean drama seems to be declining. The main reasons of it are that Korean drama has no creative idea, the story and situation in Korean drama is far from people's real lives and unpractical even though it seems to be so romantic and beautiful. But, most students agree that the using of background like scene, music, color are better than Chinese drama. Besides, there exists political factors that Chinese students become against Korean products because of the relationship between the two countries. For the outlook of Korean drama in Chinese media market, most students continue to have a neutral attitude on it. It not only depends the development of Korean drama itself, but also depends on the market demands in China.