지하철 출구고객 공간정보 분석을 통한 상권정보에 관한 연구

Abstract

The variety of analysis methods using the geographical information have been researched in the fields such as urban redevelopment, commercial analysis, marketing applications, and so on. Particularly, the spatial analysis oriented by station areas can provide very important information because providing personalized commercial information by analyzing the moving population and the distribution of age and population. The current researches for the commercial analysis of station areas mainly focus on analyzing geographical information like business GIS, retailer analysis, marketing applications, and so on. This research presents a method to utilize spatial information for providing important information to business planners around the subway stations. To achieve the purpose, it is categorized into four groups of users of subway and four groups of ages each group. Also, this spatial analysis system includes the real-world situation information such as the statistical information for users of subway, gate customers, and movement distance. This proposed system is to analyze the commercial information around station areas based on the information of gate customers. This system can contribute to the basis research for constructing a real-time commercial information service in future as well as providing available information to actively organize retail stores around station areas.