국내 영화 상영의 다양성 확보 방안에 관한 연구

Abstract

The Korean movie industry has grown in recent qualitative aspects, rapidly enough to alarm the world and as the audience’s interest in movies grows day by day, Korean film market shares are reaching 60%. However, on the other side of the Korean movie industry’s qualitative growth, because movies have been growing mostly only in industrial aspects, an imbalance in cultural aspects is becoming serious and conditions in which one or two blockbuster movies seize a majority of the screens are continuously occurring. Therefore, this study focuses on a problem that has risen as such conditions have become social issues - the destruction of diversity in movie screenings. It also focuses on attempts to handle problems with diversity in a part of the movie industry in which movies are finally distributed - screening. Also, the purpose of this research is to find why the construction of multiplexes by large companies is being indicated as a main cause of movie diversity destruction, in order to observe methods with which to solve this. Research questions were established as follows. First, observations were made to see which characteristics and structures of the movie industry damage movie screenings. Second, of movie industry diversification of large companies through vertical fusion, the effect that the multiplex industry has on diversity was assessed. Lastly, alternative plans presented to secure diversity of movie screenings in multiplexes, limitations to these alternatives, and plans of supplementation were presented. Through study results assessed through arguments such as that of above, large companies which advanced into the movie industry after the IMF first advanced into the theater industry to secure a stable meal ticket and based on this, expanded their sphere into production and distribution. Through vertical integration of production, distribution, and screening, they were able to have a monopoly on the movie industry and were able to disperse risk; and due to the structure of the Korean movie industry, in which additional copyright markets are not yet developed, multiplexes seemed to be the only place capable of creating high profits. On this, major distributors supplied and screened movies focused on entertainment in their own company system multiplexes, and it has become evident that movies are not being shown diversely. If such occurrences continue for long periods of time, it will weaken the constitution of Korean movies and as low quality voluminous movies are mass produced for entertainment purposes, it connotes a dangerous element that will cause Korea to lose the global reputation which it has so difficultly raised through prominent world film festivals and even through neglect from the audience. Therefore, this study has grasped the fact that practicable methods with which to supplement cultural aspects of movies for the development of the Korean movie industry must be urgently presented, and presented methods that can supplement problems of previously presented methods. However, more than anything, securing movie diversity must be based not only on political methods, but also, businesses, movieman, the government, and the audience must become a main body which takes responsibility for the future of the Korean movie industry with a hard-working attitude; and furthermore, it has been assessed that audiences who deal with non-mainstream movies and changes in audience cultures must accompany each other.