국내 남성 아웃도어 웨어에 나타난 이미지에 관한 연구

Abstract

This study aims to investigate the history of men’s outdoor wear, and analyze outdoor everyday dress. To this end, documentary research and a case study were carried out. To examine the definition of outdoor wear and kinds of outdoor wear, its types and characteristics, documentary research was conducted based on the fashion dictionary, domestic books on outdoor wear, previous theses, and online news. To analyze men’s outdoor wear images reflected by K2, Northface, Nepa, Lafuma, Redface, Montbell, Millet, Black-yak, Beanpole outdoor, Columbia, and Kolon Sports from 2011 S/S to 2014 F/W, a case study was conducted based on 768 photos in 11 outdoor wear homepage season catalogues. The findings are as follows: First, outdoor wear is worn for outdoor sports and leisure activities. It has the function of providing physical protection, warmth, waterproofing and windproofing. There are outdoor wear mountain clothes, ski suits, jogging suits and water sports clothing. Outdoor wear is starting to offer mountain clothes. Because more than 70% of land is in the mountains, anyone can easily climb. Outdoor wear includes shirts, jackets, pants, socks, hats, scarves, gloves, and hiking boots. Shirts often protect the neck with a zipper, which serves to drain the sweat and provide temperature maintenance. Jackets include wind breaker jackets that are worn in the spring and fall, and down jackets that are worn in the winter. Wind breaker jackets provide a natural silhouette, rubber band to protect against the wind, zipper on the side to drain the sweat, and hood to serve as thermal insulation. A down jacket serves to maintain body temperature. Pants include summer pants and winter pants. Summer pants serve to drain the sweat and are quick to dry. Winter pants serve to drain sweat and maintain body temperature. Mountaineering socks are soft to the touch and absorb sweat with nylon, poly-ester, coolmax and gore-tex. A hat provides thermal insulation and ventilation. In summer, a hat protects against the strong sunshine. In winter, hat is the temperature should not go in the head. A scarf has the function of preventing sweat from flowing. This material is cotton or cotton spandex. Gloves or mittens are required for the spring, fall and winter. Hiking boots protect feet from a bumpy road, scrub area, or slope. Second, outdoor wear history is as follows: Domestic outdoor wear was first introduced as mountain clothes. In the 1960’s, people began wearing mountain clothes to climb. They put on a climbing jacket and climbing pants made of nylon or tetoron. Practical hiking boots were released, and they wore socks of synthetic fibers. In the 1970’s, everyone started to buy leisure goods. The brilliant colors of the climbing jackets and climbing pants made of gore-tex, down and nylon were introduced. In the 1980’s, the sports industry had become diverse. Climbing parkas, climbing jackets and climbing pants were launched in brilliant colors and functional materials such as T/C and gore-tex. In the 1990’s, mountain clothes were launched using functional materials and worn as everyday dress. Mountain clothes involved a natural silhouette shirt, vest and wind jacket with such colors as purple, green and black, in gore-tex, pollatek, wind stopper, kodyura and coolmax. In the 2000’s, in response to the increasing demand from the growing wellness climbing population, mountain clothes were launched as ordinary wear. Designs and details emerged for this purpose. Designs increasingly utilized pockets and zippers on jumpers and pants. A lot of detail was used, such as velcro, stoppers, functional buttons and trouser hooks. Active functional material was used such as hygroscopic material. Third, an analysis was conducted of men’s outdoor wear images in the K2, Northface, Nepa, Lafuma, Redface, Montbell, Millet, Black-yak, Beanpole outdoor, Columbia, and Kolon Sports season catalogues from 2011 S/S to 2014 F/W. These brands used men’s outdoor wear to represent sophisticated, casual, active, ethnic, military, and avant-garde images. 1) The sophisticated images involved slim silhouette wind breaker jackets, down jackets, vests and pants with such colors as black, gray and navy, and materials such as glossy material. These items showed an urban and chic look because let any decor. 2) Casual images involved natural silhouette wind breaker jackets, down jackets, vests and pants with such colors as low saturation blue, red, gray, green, navy and burgundy; and materials such as cotton, knit, denim, gore-tex and glossy material. A casual feel was achieved through the clothes and other items. 3) The active image involved H-shaped silhouette shirts, vests, down jackets, wind breaker jackets and pants with colors including yellow, orange, blue, red and white; and materials such as glossy material, gore-tex and cotton. These items showed a functional look and dynamic. 4) The ethnic image involved H-shaped silhouette T-shirts, wind breaker jackets, jumpers, down jackets, shorts and pants with such colors as gray, orange, blue, mustard, black and burgundy, and such materials as cotton and glossy material. The ethnic feel through the printed pattern appeared on clothes and other items. 5) The military image involved natural silhouette wind breaker jackets, down jackets, jackets, shorts and pants with such colors as olive green, burgundy, black, navy and gray; and such materials as cotton, gore-tex and glossy material. The masculine feel through the printed pattern appeared on clothes and other items. 6) The avant-garde image involved natural silhouette wind breaker jackets, down jackets, shorts and jersey pants with such colors as blue, white, orange, gray and brown; and such materials as cotton, jersey, and glossy material. It showed an avant-garde feel because of the non-structural silhouette and jacket and shorts leggings. Through this study, domestic men’s outdoor wear has been found to be fashionable. This trend has been accelerated by the outdoor wear brands since 2010. Men’s outdoor wear has changed colors and patterns while maintaining the traditional silhouette.

Keywords : outdoor wear, men’s outdoor, outdoor wear image