야간경관 공공디자인이 도시이미지 및 추천의도에 미치는 영향

Abstract

The purpose of this study was to examine the effect of public design elements of night landscape in Busan on city image and intention to recommend. The important contribution of this study is to suggest which public design elements should be taken into consideration when planning and designing night landscape for a city. After empirically testing the proposed hypotheses, the following key results are achieved. First, it is found that the public-design elements in nightscape has a significant effect on city image. In particular, those welfare, aesthetics, amenity, safety, universality, regional identity, and identifiability public-design elements in night landscape exert a positive influence on city image. The universality, which implies whether the city image has a sense of fellowship or is convenient for anybody to experience, has the greatest influence. The following powerful factor is aesthetics which is associated with people’s perception on the landscape experience to be beautiful and harmonious. Second, it is confirmed that city image has a significant influence on the intention to recommend to others. This study concludes that the public-design elements in night landscape play an important role in influencing people’s perception on city image and intention to recommend to others.