중국 마이크로 블로그의 발전 추세와 요인에 관한 연구

Abstract

Abstract

Microblog is an internet network and mobile application based on web2.0 and web3.0 technology. All users can have communication within 140 characters through the broadcast mode of transmission named 'back to face' based on a virtual social network relationships in order to achieve a real-time communication, access to information and interpersonal communication. In 2006, a company introduced Twitter in the United States. Microblog had developed comprehensively in the whole world. In September 2009, Sina introduced a new mobile application called ‘Sina Microblog’ like Twitter. Because of its simple, easy operation, plus celebrity and the mode of transmission of viral, Sina Microblog developed and guided a new trend of microblog of China. Microblog broke through traditional media mode of transmission, and became a real grass-roots media with its diversification and populist. It offered a platform for people to communicate with a simple content expression and a multiple sending mode. With its high development, there are some problems exposed in highly engaged public space. For example, “My father is Li Gang”, “Watch brother”, “Wenzhou high-speed train accidents” and so on. All of these social issues caused wide discussions. Aiming at the problems of the China’s microblog, combined with the development trend of China’s microblog and foreign successful cases, the thesis made some suggestions for its healthy development of China's microblog. 1. Improve VIP users’ participation, spread good messages and guide normal users in a positive way. 2. Bring up and improve users’ accomplishment, and then promote microblog benign development. 3. Operators of microblog should check at each level such as identity verification, filters and processing and so on. Operators should grasp contral rights well such as the context, direction, and date of microblog, and the reaction of users. 4. China government should consummate the operation law of microblog, and do more to punish those who spread false informations. Thus, microblog will be a eco, healthy, civilized, and strong information platform.

Keyword: microblog, development, problem and suggestion