인도네시아 맹그로브 생태공원 브랜드 아이덴티티를 위한 디자인의 고찰

Abstract

Abstract

The recent years climate change increase that results bringing harm to our environment, including the coastal area. Naturally trees called mangrove protect the area between coast and land from natural disaster and prevent erosion. As a result of coastal development, agriculture and overfishing the existence of mangroves decrease. Therefore Mangrove ecological park have an important role to manage mangrove conservation at the coastal area. Yet there is a lack of awareness surrounding spaces such as MWS mangrove ecological park located in Surabaya, Indonesia. Therefore the development of visual brand identity of MWS ecological park could raise awareness of mangrove conservation. This paper aims to analyze visual design elements of brand identity through comparison analysis research The introduction section describes the background of research and the purpose of the study. Background research consists of description on brand logo design and symbol design particularly in the form of logotype and logomark as a part of visual brand identity system. Furthermore, it is necessary in this study to include analysis of visual design communication and mangrove conservation methods . The middle part is a abundance of analysis on case comparison analysis on reference on representative systematic brand design system. We analyzed various visual design element of brand identity through comparison analysis and environment color analysis. Survey and interview research method were conducted to analyze the brand image of the current MWS brand. the Result of the The analysis were three core keywords that best represent the MWS ecological park brand image and will be applied into the design concept development process. Finally, based on theoretical background analysis, case comparison analysis, environment color analysis combined with result of survey and interview, three design concept were designed and undergo another survey to obtain the final design concept of logotype and logomark of MWS ecological park. It is hoped that in-depth follow-up research on ecological brand identity will raise interest in further bring more awareness on the importance of mangrove forest role in the coastal environment area.

Keywords: environmental design, visual brand identity, mangrove forest, ecological park, brand logo, symbol design, logo type, logo mark