모바일 앱 1인 창조기업의 사업 성과 결정요인에 관한 연구

Abstract

In order to alleviate the polarization between economy and high youth unemployment rates in Korea, The Korean Government has been implementing a range of policies for one-person creative companies. But, a study on business performance of “one person creative company” in mobile application industry hasn't been conducted yet. The purpose of this study is to find factors influencing the feature of business environment, business characteristics and business strategy on the performance of one person creative company in the mobile application industry. The dependent variable used in this study includes turnover and growth of business. This empirical study was conducted by 79 entire companies designated by BMAC (Busan Mobile Appplication Center) and GSMAC (Gwangju Smart Mobile Application Center). It used the questionnaire method for the one person creative company of mobile application industry and used the regression analysis to test the hypotheses of influencing effects and moderating effects.

Results of this empirical study are as follow: First, with the rapid advances in mobile application technologies, business circumstances using the new competitive model quickly appeared to have a positive impact on financial result(turnover) and growth of business(market share, brand awareness). The company will be expanding by using the Entrepreneur’s continuous monitoring, analysis and response of the external competitive environment. Therefore the turnover of company will continue to increase by creating a virtuous cycle where the organization has an ability to develop the product competitiveness and increase revenue. Second, this study shows that the one person creative company funds have a positive impact on the turnover of one person creative company. There are three main types of funds; personal funds, government funds and bank loans. Ample funds will be the foundation for selection and concentration to maintain competitiveness of the business or even outsource non-core field. In addition, adequate supply of manpower required will be enabled, to contribute to financial result. At this point, an entrepreneur’s personal funds mainly come from previous employments. There is a limit to get a bank loan with a one person creative company size, career etc. Therefore, It is readily assumable that the funds from support organizations, as a measure to give one person creative company funds support, will contribute greatly to the growth of business competition. Third, there is an indication that promoting the business by separating differentiation strategy and cost leadership strategy has a positive impact on business growth. This phenomenon shows that the market share and recognition are increasing with the promotion of the business by selection and concentration efficiently while aimed at a clear target. Fourth, the moderating effect on the scope and the strength of the network regarding factors that influence the business environment, features of the company and business strategy of one person creative company is as follows: ① The speed of technological change in a business environment has a beneficial effect on growth of business. The contact frequency and the reliability of support organizations, and customer confidence work as moderating effects. ② Company funds have a beneficial effect on growth of business, Customer confidence is working as a moderating effect. ③ Cost leadership strategy has a beneficial effect on business growth, the contact frequency and the reliability of support organizations, customer confidence, and the credibility of consultant were they are working as moderating effects.

As described above, there is a difference in business performance depending on the contact frequency and the reliability of one person creative company in the mobile application industry. Thus, there is a need to provide opportunity for one person creative companies that interact with external networks and build mutual trust steadily. In conclusion, If one person creative company can build networks that can overcome the weakness of a lack of resources such as information, manpower etc, then turnover and growth of business will increase.