부산시 남구 대학로 가로경관의 색채이미지 개선에 관한 연구

Abstract

The purpose of this study is to find problems of the color environment on the streetscape of campus town. So, based on the street, and will be analyzed the color environmental characteristics and occupation density of buildings and signboards in the street. In this context, the study is aimed at improve the visual confusion and quality of streetscape image by providing visual hierarchy about street landscape elements. The following is the summary of the result of entailing problems and analysis.

1) The street buildings in the campus town have no visual perception on sequence and balance. Also, it seems like a normal commercial street based on culture of consumption. Therefore, lt is unbalance between campus commercial street and campus culture. 2) The dominant colors of the street buildings’ have low color differences so there is any problem of continuous street image. However, variety of color, value and chroma are widely used for the signboard. So they cause confusion of visual impressions. Futhermore, every shops install their signboard with high rate of color change so they make visual distractions. 3) Base on pedestrian visual perception characteristic analyzed street buildings and signboards in terms of area. The summary of the quantitative analysis, signboards are assembled on the 1st, 2nd floor elevation, exterior wall has row recognition rate and building elevation is appeared like fragmented image. Especially, the use of shaped boards and facade signboards cover the whole building elevation, the streetscape is formed by instead of buildings.

In summary, the study intends to establish the relations between the color environment and percentage of area and thus limiting the area ratio of signboards according to the size and structure of the street building elevation.

Keywords : Campus Town Street, Street Buildings, Signboard, Color Differences, Visual Perception