스포츠잠수 선택속성이 만족도와 타인추천에 미치는 영향

Abstract

The Effect of the Selection Property of Skin-Scuba Diving on Satisfaction and Recommendation

Bu Seop Kim

Physical Education Major, The Graduate School, Pukyoung National University

Abstract

This study was aimed at figuring out the selection property of participants in skin-scuba diving, and examining the effect of the property and satisfaction on recommendation. The study represents a population of the participants in skin-scuba diving or its training program, and selected the seashore and diving pools around Busan and Gyeongnam area. Using convenient sampling method, which was a non-probability sampling, the study carried out a survey on 348 men and women. The draft of the questionnaire was composed based on preceding research data to meet the purpose of this study. The validity and credibility of the draft was verified by coming through advice of three experts who had more than 5 years of experiences and pilot survey. The responses that were judged to be faulty or not sincere were excluded. Other responses from 323 people were individually input into a computer and processed by SPSS 18.0V. for the purpose of the study. The study used factor analysis, multiple regression, and correlation analysis with significance level of ⍺=.06. The results of the analysis are as following. First, programs, manpower resources and facility·environmental factors among sub-items of the selection properties of skin-scuba diving had positive effect on psychological, environmental, physical, social, and educational factors, the sub-items of the recommendation, while the price factor showed negative effect. Moreover, manpower resources as a sub-item of the selection properties had negative effect on rest factor, one of the sub-items of the selection properties. Second, programs, manpower resources and facility·environmental factors among sub-items of the selection properties of skin-scuba diving had positive effect on recommendation, and the price factor didn't have positive effect. Third, psychological, relaxing, physical, social and educational actors among sub-items of the skin-scuba diving satisfaction had the positive effect on recommendation, and the environmental factor didn't have the effect. To sum the results above, the selection properties of skin-scuba diving had the positive effect on recommendation overall. In addition, the sin-scuba diving satisfaction had the positive effect on recommendation. The price among the sub-items of the selection properties of skin-scuba diving and the environmental factor among the satisfaction factors, however, had negative effect on recommendation.