PUKYONG

도시해안의 야간경관 공공디자인이 도시이미지와 이용자의 태도에 미치는 영향

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Abstract
The Effect of Coastal Nightscape Public Design on City Image and User Attitude Centered on Gwangalli Beach Area


Hyun Jeong Choi

Department of Tourism Management
Graduate School of Business Administration,
Pukyong National University
Supervised by Professor Wii-Joo YHANG

Abstract
Keywords : Nightscape, Public Design, City Image, and User Attitude


The aim of this study is to investigate the effects on city image and user attitudes of night-time public design in urban coasts by surveying citizens and tourists around Gwangalli Beach. This paper first examined preceding studies on urban nightscape, public design, city image, user attitudes, etc. The paper then proposed hypotheses to test whether or not night-time public design would have a positive effect upon city image and user attitudes, and conducted multi regression analysis to estimate the relations among variables. This study was designed to offer study results of public design that would improve the quality of nightscape, and to present guidelines for selecting the priorities of public design in the development of night-time tourist products and applying to actual landscape design. A survey was conducted with those visiting Gwangalli Beach at night on April 20th - May 28th 2015, with a total of 211 copies of the questionnaire used for a final effective sample.
Using SPSS 18.0, statistical approaches were conducted—frequency analysis, reliability test, correlation analysis, and multi-regression analysis.
The results of the study concluded two data points.
First, night-time public design had significant correlation with city image. Night-time public design affected city image in the following categories (listed in descending order of importance): local identity, sustainability, aesthetics, and safety. The results suggested that city image is positively affected by the following categories: local identity using distinctive nightscape, and unique local cultural and geographic features; sustainability promoting urban renewal and resource recycling and reflecting the requirements for nightscape; aesthetics of color lighting in harmony with environments; and safety allowing visitors to look at landscape under moderate illumination.
Second, night-time pubic design had significant correlation with user attitudes. Night-time public design affected user attitudes in the following categories (listed in descending order of importance): sustainability, welfare, aesthetics, and accessability. Test results suggested that developing favorable attitudes among users requires meeting user needs to improve the elements of night-time public design—sustainability promoting renewal and recycling; welfare giving users less stress and more happiness and comfort; aesthetics offering visual pleasure; and accessibility allowing for user-friendly access with well-designed signs and public transportation.
Author(s)
최현정
Issued Date
2016
Awarded Date
2016. 2
Type
Dissertation
Publisher
부경대학교 대학원
URI
https://repository.pknu.ac.kr:8443/handle/2021.oak/12978
http://pknu.dcollection.net/jsp/common/DcLoOrgPer.jsp?sItemId=000002235997
Affiliation
부경대학교 대학원
Department
경영대학원 관광경영학과
Advisor
양위주
Table Of Contents
목 차



Abstract ⅳ

제 1 장 서 론 1
제 1 절 연구의 배경 1
제 2 절 연구의 목적 3

제 2 장 이론적 배경 4
제 1 절 야간경관 4
1. 도시 야간경관 4
2. 도시해안의 야간경관 7
제 2 절 공공디자인 12
제 3 절 도시이미지 15
제 4 절 이용자 태도 18

제 3 장 연구모형 및 가설 설정 21
제 1 절 연구모형 21
1. 연구모형 21
2. 분석방법 22
제 2 절 연구가설 설정 23
1. 야간경관 공공디자인과 도시이미지의 관계 23
2. 야간경관 공공디자인과 이용자 태도의 관계 24

제 4 장 연구방법 26
제 1 절 변수의 조작적 정의 및 설문지 구성 26
1. 야간경관 공공디자인 26
2. 도시이미지 29
3. 이용자 태도 29
제 2 절 자료의 수집 30

제 5 장 실증분석 31
제 1 절 표본의 인구통계적 특성 31
제 2 절 요인분석 및 신뢰성 분석 32
1. 야간경관의 공공디자인의 요인분석 및 신뢰성 분석 32
2. 도시이미지와 이용자 태도의 요인분석 및 신뢰성 분석 35
제 3 절 상관관계 분석 37
제 4 절 가설검증 39
1. 공공디자인과 도시이미지의 관계 39
2. 공공디자인과 이용자 태도와의 관계 41

제 6 장 결론 및 제언 43
제 1 절 연구결과의 요약 및 시사점 43
제 2 절 연구의 한계 및 향후 연구방향 47

참 고 문 헌 49
설 문 지 59
Degree
Master
Appears in Collections:
경영대학원 > 관광경영학과
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