소비지 도매시장에서의 수산물 유통주체간 갈등 연구

Abstract

This study is on the conflict among Fisheries distributors in a consumption place wholesale market. Suggesting basic exploration on the Intermediary Wholesaler conflict in the fishery products distribution, the intimation point and the solution is the purpose of this study. As the method of the study, we analysed the causes on the conflict the Intermediary Wholesaler recognized and what kind of causes on the conflict were happened a lot with the distribution main agents in the distribution process through the technical analysis and the cross tab analysis. As the result of the study, in the first place, the cause the Intermediary Wholesaler recognized considerably turned out an improper position the most from the negotiation interaction's insufficiency, and the following conflicts happened a lot in the order of the demand management insufficiency of an imbalance of power, the distortion of the main information of transaction unfairness, and the contract non-observance of role nonfulfillment. In the second place, the conflict with the distributors Intermediary Wholesaler recognized happened a lot in the order of counterpart companies, Intermediary Wholesaler, Wholesale Market Company, market wholesalers from role nonfulfillment and transaction unfairness. And it turned out in the order of counterpart companies, Wholesale Market Company, Intermediary Wholesaler, market wholesalers from the imbalance of power and the negotiation interaction insufficiency as well. These come from the structural phased superiority, excessive competition, the difference of power and others. The awareness reconsideration on the role between distribution main agents and the education and regulation imbuing partnership are needed. They need an improvement plan of the system to prevent an unfair transaction with setting up a management institute.