중소기업의 환경특성이 협동화전략과 기업성과에 미치는 영향에 관한 연구

Abstract

There is a limit to the human and material resources in case of a small business company because of the small stocks. There are global changes in the market environment is becoming increasingly difficult for the company to survive alone in a situation. Finally, such as through sharing and collaboration technologies, facilities and other companies are forced to continue to respond to changing market conditions. Thus, The need for cooperation between enterprises is becoming more important, you need to set up a corporate strategy that will gradually grow in these dimensions. Share your company a competitive advantage and with other companies and cooperative strategies are able to make a better performance due to a synergistic effect. This paper states with a review of the environment characteristic(financial support, technical corporation with big company, government support, information level, social prejudice, human resource availability) through corporate strategy to company performance in small business. We found that technical corporation with big company(H2), information level(H4) and social prejudice(H5) significantly affect the corporate strategy, but financial support(H1), government support(H3) and human resource availability(H6) doesn't affect significantly the corporate strategy. the corporate strategy(H7) significantly affect the company performance in small business. Specially, This study is considering the factors of a multi-layered configuration corporate strategy. This study was reflected in the empirical studies. Small business select the management strategy facing the bad environment of company, this study is expected to help to ensure that the opportunities for development.