크루저 요트 참여자의 참여동기, 심리적 행복감이 만족도에 미치는 영향

Abstract

The Effects of Cruise Yacht Participants’ Motivation and Psychological Happiness on the Satisfaction

Kim Hyo Seong

Marine Convergence Design Cooperation Course, The Graduate School, Pukyong National University

Abstract

This study has its purpose to provide basic data for vitalization of cruiser yacht participation by revealing differences of participation motivation, psychological euphoria, and satisfaction in accordance with demographic characteristics of cruiser yacht participants and understanding influences of participation motivation and psychological euphoria on satisfaction based on correlation between participation motivation, psychological euphoria, and satisfaction. To achieve such purpose, survey researches have practiced on 350 cruise yacht participants at Sooyoungman yacht arena, Dongback marina, Namchun marina, and Gwangan ocean leports center located in Busan from October, 2014 to september, 2015. The collected data has analyzed with SPSS/PC+ Win. 18.0. Frequency analysis, reliability analysis, factor analysis, t-test, one-way ANOVA, correlation analysis, and regression analysis have practiced and conclusions are as follows. As a result of analysing 'participation motivation', 'psychological euphoria', and 'differences on satisfaction' based on demographic characteristics of cruiser yacht participants, 'participation motivation' based on demographic characteristics has shown a significant difference As a result of 'psychological euphoria' based on demographic characteristics, hedonistic pleasure has shown a significant difference in age factor, sense of immersion has shown a significant difference in job factor, and as a result of education level, number of participation, and participated hours, hedonistic euphoria, sense of immersion, sense of self-realization, and confidence have shown a significant difference. As a result of companion, hedonistic pleasure and confidence have shown a significant difference. The differences on satisfaction based on demographic characteristics have shown at gender, education level, number of participation, companion, and participated hours. A positive(+) correlation has shown at every sub factor of 'participation motivation', 'psychological euphoria', and 'satisfaction' of cruise yacht participants. An influence of 'satisfaction' of cruise yacht participants has shown that pleasure, condition, and healthy related fitness have influenced by participation motivation, and sense of immersion and confidence have influenced by psychological satisfaction.