한국 예능 프로그램의 중국 현지화 전략에 대한 연구

Abstract

since following the policy of reform and opening-up, The TV broadcasting industry of china has been developing faster and faster.The number and types of television programs have been much more developed. Especially in recent years, under the background of the tide of globalization and the influence of the korean culture wave, Korean original variety programs are formated in a state of flux by chinese television stations.Among these television variety programs , have become very successful in a short period of time since they are broadcasted on chinese tv station.Many people are so curious about their success and show many interest in the experience obtained from their localization. In my article, in the part of literature review section , I will simply analysis the concept of korean wave andvariety program.In the meantime,I analysis the meaning of localization strategy，especially is the concept of the strategy of localization in broadcasting and TV industry. Focusing on the conception of cultural imperialism and cultural pluralism, the article recommend critically the cultural discount concept in the intercultural communication. In the article, , a typical case of the overseas variety programs formated which is selected to research Focusing on with the compare of chinese program and its korean original program。I will analyze how to deal with the localization strategies of< where are we going, dad> what is to say is that including how to inherit and continue ，as well as how to improve and develop with the korean original program. Meanwhile, analysis simply to the localization strategies about successful programs of andn>. In the time of the korean wave, this article means to provide experience how to succeed in the localization after lots of korean original variety programs imported。 I will specific enough to analysis the variety program To begin with, how to inherit and continue with the excellent part of the korean original program. For example is that keep the choice of guests and the classic reels. Secondly, that is how to improve and develop the program. According to the chinese specific national conditions and the viewing habits and preferences of chinese audience, chinese program made some change to fit of the localization to show the shaping multiple characters and much more complex relationships。To sum up.by the changing，the chinese programhas finished the localization of the korean originalprogram So it could be realized the outstanding success of these korean programs imported. The significance of the research conclusion in this article aims in the successful experience provided for korean original programs imported by china. Learning from successful localization strategies of some successful programs,especial of the alsoand benefits more and more overseas programs to be succeed in localization, and importantly motivates the innovation and development of chinese television industry.