한국진출 해외자회사의 지속적 경영가능성 결정요인에 관한 실증연구

Abstract

The purpose of this study is to analyze the factors that determine the management sustainability for the foreign subsidiaries that entered the Korean market. The factors were segmentalized into general characteristic factors of the enterprise, specific factors of the subsidiary and strategic CSR activity to review the effect to the management sustainability empirically. For an empirical analysis, survey was conducted to 227 executives and staff members of foreign subsidiaries of enterprises that entered the Korean market. Based on this data, multiple regression analysis and variance analysis were performed. As a result of the empirical analysis, first, the subsidiaries with excellent financial performance and organizational culture had a significant effect on the management sustainability. Among the general characteristics of the enterprise that were shown in existing studies, it was shown that only the subsidiaries with stable organizational culture and financial performance were possible for not only survival, but also sustainable survival. Second, a result was derived that management sustainability can differ partially according to the strategic role of the foreign subsidiary and the development stage of the industry. The existing study results of the management performance being affected by the strategic role and the attributes of the development stage of the industry where the subsidiary is affiliated in were also revealed that they also effect on differences of the management sustainability. Third, the fierce competition intensity of the industry that the subsidiary is affiliated in was verified to be the factor that had a negative effect on the management sustainability of the subsidiary. This is considered to be due to the reason that domestic companies are continuously showing interests and attempting an entry in the industry that the foreign subsidiaries are showing performances and maintaining sustainability, therefore, there is a risk in maintaining sustainable competitiveness and management sustainability by the subsidiary. Fourth, among the socially responsible activities of the enterprise, an environmental management system and ethical management were analyzed as the factors that increase the management sustainability of the subsidiary. In addition, CSV (Creating Shared Value) was showed to have a significant effect on the management sustainability of the foreign subsidiary. This result shows that foreign subsidiaries that entered the Korean market respond appropriately to the environmental issues based on the ethical management and strategically perform the socially responsible activities centrally on the economic value of the enterprise regarding the social issues. The implication of this study shows that when the existing studies analyzed centrally on the survival, longevity and management performances of the socially responsible activities, this study has significance on the point that the prediction-centered scale of management sustainability was defined empirically on the foreign subsidiaries entering the Korean market which are increasing their status in the global market.