방한 베트남관광객의 개인가치가 관광지 선택속성 만족도 및 재방문의도에 미치는 영향 연구

Abstract

The purpose of this study is to recognize the relationships among tourist's personal values, tourist's satisfaction of destination selection attributes ​​and revisit intentions, and how tourist's personal values and tourist's satisfaction destination selection attributes are organized as subset concepts, based on the perceptions of Vietnamese visiting Jeju Island area. The personal values are considered as personal and social value. The satisfaction in destination selection attributes are explained as cultural, social, safety, and natural attributes. Methodology in this study is based on empirical research of previous studies, the survey design, and 240 samples of Vietnamese visitors returning home after visiting Jeju Island. The empirical results can be summarized as follows. Firstly, all the factors of the personal values of Vietnamese tourists positively impact the satisfaction of tourist destination selection attributes. Secondly, the relationship between tourist destinations selection satisfaction and revisiting intention is made partially. Nothing but the satisfaction of a natural factor of tourist destinations selection attributes positively affects revisiting intention. Social factors, cultural factors, safety factors are insignificantly impact on revisiting intention. The results are significantly indicating the followings. Vietnamese tourists' personal values impact on the most of the satisfaction of the tourist destination selection in Jeju Island. However, interestingly enough, only natural satisfaction factor perceived by Vietnamese tourists visiting Jeju island impact on revisit intentions. This extends that the major reason that many inbound tourists visit Jeju is natural attraction.