부산지역 관광안내 서비스디자인 개선에 관한 연구

Abstract

Thanks to recent Korean Wave, the number of foreign tourists visiting Korea increases every year. Among those foreign tourists, the number of Chinese tourists increases by 15~20% every year due to a rise in income from rapid development and an ease on issuing individual tourist visas in China. In addition, the type of tour tends to shift to more of foreign individual tours (FIT) from package group tours because more abundant travel experience and more accessible information are shared on the Internet. However, the tourist guide service in Busan does not sufficiently reflect the needs of foreign individual tourists. As a tourist's point of view, an unfamiliar tourist attraction doesn't just become a geographic problem, but it also makes difficult to understand the culture and communication in that country. Unlike the group tourists, individual tourists face various difficulties in finding their way to destinations. They need a systematic tour guide system that is easy to understand when they look for accurate information such as whether they are going in the right direction or if there is more effective way. This research has identified, through surveys targeting Chinese individuals to analyze the status of tourist guide service in Busan and based on the condition on site in three major tourist spots in Busan, the problems of existing tour guide services. It has found that a better service design has to be made to provide accurate information to individual tourists in unfamiliar environment and to realize amore satisfying tourism through it. The objective is to enhance the service design to achieve more open and satisfactory tour location for the individual tourists who come to Busan, by standardization of tour guide signs that do not comply with the tourism signs guideline and integration of information guide system.