시각적 표현방법에 따른 관광안내지도의 선호도 분석

Abstract

Tourist guide maps are issued variously per local government at this time when we are about to enter the era of ten million foreign tourists. In particular, the recent trend of tourism has shown increases in the proportion of individual travelers (FITs), and in order to respond effectively to the changing tourism demand and tourism trends, it is necessary to improve the function of the map, which is tourist guide information. However, most tourist maps produced in Korea are all different. In addition, there is no information on the status of how and with what standards these maps are made per local government among the hundreds of types of tourist guide maps available at each local government and information centers. Tourism information should take into account both users’ and suppliers’ positions. In this aspect, it is necessary to conduct a survey to investigate whether the tourist guide maps meet various purposes in this time when the tourism forms have changed, what types of tourist guide map are necessary for tourists, and what kind of visual expressions are convenient for viewing when using the map. So far, researches on tourism guidance map have been actively conducted around tourism information, but researches on user oriented design have been lacking. Therefore, this paper has researched on the visual expression method of the tourist guide maps with a purpose of establishing that it is necessary to create user oriented tourist guide maps that tourists would prefer.