온라인 교육에서 교육서비스 품질과 교육환경 품질이 온라인 브랜드에 미치는 영향에 관한 한ㆍ중 연구

Abstract

This study aims to analyze the correlation between education brand image and education service quality; education brand image and education environment quality; education brand image and education satisfaction. focus of this study is to examine the approval of education quality as a determining factor on education brand image, For this case, study purposes to determine the affecting factors of online education service quality and education environment quality on education brand image of korea and china. Firstly, to determine the affecting factors of education service quality and education environment quality on education satisfaction and online education brand. Secondly, to apprehend the affecting factors of education service quality and education environment quality on education satisfaction and online education brand through empirical analyze, and to investigate the difference between the education quality in Korea and education quality in China . Thirdly, to analyse the affecting limit of education service quality and education environment quality in korea and China based on empirical study results, and to adduce an implications about education invigoration helping the organizations related to education service quality of Korea and China. For this research, from 05.04.2016 to 30.04.2016, 200 questionnaires(100 korean,100 chinese) were collected by sending mail, e-mails or by visiting personally those people who have experience of using an online education service, from 05.04.2016 to 30.04.2016. in Korea, 89 users were used for the result of the research excluding 6 untruthful person and 2 person who did not have an experience. in china, 98 respondents were used for the result of the research, excluding 1 untruthful person and 1 person who did not have an experience. As a result, high ranked prestigious high school is important as an education service quality enhances education brand image, on the contrary, education environment quality is turned out to be more important in a school with a lower rank. and according to these results, schools can establish their methods of improving their rank. Key words: education service quality, education environment quality, education brand image, education satisfaction, Korea China