전략적 시장 위치 식별을 위한 웨어러블 디바이스 분류 체계

Abstract

As the growth rate of smartphone market has been decreased, wearable devices are being highlighted as one of prosperous market segments for next generation mobile business. Many technology companies are considering to enter into this new wearable market. However, the sales do not seem to meet their high expectation yet. Under this slow-moving situation, strategic positioning of their business becomes more important to differentiate their devices. To position their business in a successful market segment, it is needed to organize wearable market in a systematic and analytic way. However, related researches are seldom found in the academia or in the industry. In this paper, authors provide a classification scheme to systematically organize wearable devices with 4-dimensional criteria: body location, wearing style, dependency, and target industry. Body location is to identify the place of body where the device is attached or inserted. Wearing style is to explain devices’ figure and the type of wear. Dependency is to classify device’s operational modes. The classification of target industry conforms to the ISIC (International Standard Industrial Classification, revision 4) system to segment the wearable markets. By incorporating suggested scheme to plan their business, companies will be able to strategically position their devices in a more systematic method.