전시·컨벤션 기획사와 발주처의 사업관계유형에 따른 파트너십, 행사성과, 직무 스트레스, 직무만족 및 이직의도의 차이 연구

Abstract

The purpose of this study was to explore the relationships among the partnership, event performance, job stress, job satisfaction, and job turnover intention by the types of business relationships between professional convention organizers and service contractors. This study is quite meaningful due to firstly conducted in this area. To analyze the types of business relationships, two dimensions, the strategic impact of service, and the involvement by contractors are utilized as a framework. The study constructs include the partnership, events performance, job stress, job satisfaction, and job turnover intention. These constructs have been utilized and affirmed valid and reliable as the measurements from the previously related studies. These measurements are examined differences by the four types of business relationships, that is, alliance, alignment, support, and reliance. Data were collected through survey of the PCO, PEO, events companies which are currently active in the market. The findings were as follows. Three dimensions of partnership together with overall partnership performance, job stress, and job satisfaction are significantly different by the types of business relationships. Job turnover intention is the only constructs that does not show any differences among the four partnership types. Firstly communication, cooperation, trust and overall satisfaction in alliance type are higher than those of support type and alignment type. Second, partnership performance is significantly different among the four partnerships. Support type shows the highest level in partnership performance. Third, job stress is significantly different among the four partnerships. Reliance type shows the highest level in job stress. Fourth, job satisfaction is significantly different among the four partnerships. Alignment type shows the highest level in job satisfaction.