AHP를 활용한 의료관광산업 입지 선정 기준에 관한 연구

Abstract

The purpose of this study is to analyze the factors of location selection of the medical tourism industry which is a high value – added industry and to prioritize factors of site selection.

The analysis method of this study is to prioritize the opinions of the experts in Busan through the structured questionnaire according to AHP hierarchical analysis.

The results of the analysis are as follows.

AHP was used to analyze the priorities of the medical tourism industry. The results of the study were as follows: In terms of higher evaluation criteria, Use conditions (33%), Population analysis (31.3%), Local resources (19.3%), and Market analysis (16.3%)were in order. This is reflected in the fact that the conditions to be used when selecting the medical tourism industry in Busan should be considered before factor such as population analysis, market analysis, and local resources.

As a result of analyzing the detailed criteria field of the 1st stage evaluation criteria, it was selected as the most important factor in selecting the location of the medical tourism industry as accessibility (24%), population density (16,7%), nearby tourism resources (10.6%), population characteristics (9.1%), use demand (9%), competitive environment (8.8%), easy to acquire professional manpower (7.5%), population growth rate (5.6%), development in the surrounding area (4,9%), local image (3.8%), Among these factors as evaluation criteria, accessibility is the most important factor. This shows that accessibility of the medical tourism industry is important when selecting the location of the medical tourism industry.

Keyword: Medical tourism, Medical tourism industry, Location selection, AHP