베트남관광에 대한 잠재배낭여행객의 위험지각이 방문의도에 미치는 영향: 한국인 대학생을 중심으로

Abstract

The purpose of this study is to identify the effect of risk perception about Vietnam Tourism perceived by the potential backpack tourists. Data used in this study are collected through the survey focusing on Korean students who do not have any experience to visit Vietnam. The 174 valid responses of questionnaires are used for the empirical analysis with using SPSS 20.0. The results of this study reveal that physical risk, financial risk, political risk have a negative effect on intention to visit. The results also indicate that gender moderated the relationship among physical risk, political risk and intention to visit. Theoretical and managerial implications are discussed in the conclusion.