중국 선양시(沈阳市) 대학생의 “한류” 콘텐츠 접근에 관한 연구 -한국 드라마, 영화, 예능 프로그램을 중심으로

Abstract

Undergraduate students as very valuable human resources of society and also is the hope of the nation and the future of the country. Most of undergraduate can be easily influence by exotic culture, for example, the Korea soap opera and TV show. Those TV program could put an outstanding influence to those undergraduates due to the value forms of those students are not stable yet, as a result, they are not able to recognize the behavior of the TV character is appropriate or not. Base on this background, this paper will analyzes the reason why Korean TV program are so popular and how they develop in China. This paper validates and analyses the theory research by demonstration analysis method, which is done through a questionnaire inquisition. This research sent 300 questionnaire inquisitions among three universities in Shenyang (300 has been sent back); then the data has been processed by correlation analysis and regression analysis with the aid of software SPSS 24.0. In conclusion, Korean TV program can influence the undergraduate by two sides： The one side is it can interest their college life of college, help them learn about the unique culture of Korean, encourage students to create positive values of life and inspire their morale, help them to establish correct family values and noble moral values. On the other side, the Korean program may deliver the inappropriate love concept and consumption concept. Based on the reference to domestic and foreign researches on Korean television programs and their impact on college students, this study conducts an empirical study on the college students in three universities in Shenyang and draws the above conclusions. Therefore, the sample selection has randomness and one-sidedness. The research results are limited in scope and in the frequency analysis. It is hoped to provide the precedent enlightenment for the related research. In the follow-up study, the study scope will be further expanded and the theoretical level of the research results will be deepened.