중국 자오쭤시의 태극권 문화산업에 대한 SWOT분석 및 활성화 방안

Abstract

Abstract

The purpose of the study was to research the development strategy of Taijiquan cultural industry in Jiaozuo city of China. Using the method of documents, method of field investigation and method of experts interview, this paper conducts an in-depth investigation and study on the development status of Taijiquan cultural industry of Jiaozuo city. The study analyzes the advantages, disadvantages, opportunities and threats of the development of Taijiquan cultural industry in jiaozuo city by SWOT method. The results of this study were as follows:

1. Making full use of the rich historical and cultural resources of Jiaozuo, Taijiquan tourism resources and government supportive policies, combined with the rapid economic development and the trend of the world sports culture diversification, hold good international Taijiquan exchange competition to develop the international market and internationalization development strategy. 2. Take advantage of the rapid development of the external economy and the construction of the Central Plains Economic Zone to make up for the weakness of Jiaozuo City's Taijiquan cultural industry management model and insufficient market development. Build the Taijiquan Cultural Industry Park and enhance the horizontal industry alliance. Establish the chain management Taiji martial arts Museum and develop strategies of chain operation and resource integration.

3. Make full use of Taijiquan cultural brand advantage in Jiaozuo to actively respond to the competition within the cultural industry and the competition of foreign sports projects. Set up the Taijiquan Research Institute and Taijiquan Culture University to strive to build the brand of "Taijiquan root culture". Speed up the declaration of the world intangible cultural heritage and develop a brand development strategy.

4. Break through the bondage of traditional concepts, set up Taijiquan Cultural Industry Group, develop Taijiquan film and performance market, develop Taijiquan cultural tourism and Taijiquan health care products, so as to actively respond to the fierce external competition and formulate internal diversification development strategy.