부산을 방문한 중국인 관광객의 관광지 선택속성과 지각된 가치가 관광만족에 미치는 영향에 관한 연구: 관광지 이미지의 조절효과를 중심으로

Abstract

With the constant development of society and economy, people's living standards has been improved, more and more people choose to travel to enrich their lives. The tourism industry can satisfy people's growing material and cultural needs. The tourism industry is increasingly playing a crucial part in the national economy. Last few years, China's overseas tourism market has been growing rapidly. While there were many Chinese tourists visited South Korea, not many Chinese tourists visited Busan. So as to satisfy the new demands of Chinese tourists, a new appraisal should be made on the attributes of tourist destination selection in Busan. The purpose of this study was to investigate the relationship between tourists' tourist destination selection attribute, perceived value, and satisfaction with Chinese tourists who visited Busan. It also confirmed the moderating effect of the tourist destination image that adjusts the relationship between these. The results of empirical analysis are summarized as follows. First, it was found that tourist destination selection attributes had an influence on the satisfaction of the tourism. Second, it was found that perceived value had an influence on tourism satisfaction. Third, the adjustment of tourist destination image was reflected in the relationship between destination selection attributes and tourism satisfaction. Fourth, tourist destination image has no controlling effect on the relationship between perceived value and tourism satisfaction. Based on the above results, a basic reference material was suggested that companies and organizations related to Busan's tourism industry can develop the Chinese tourism market and establish a strategy to attract tourists.