광고디자인에서 협동학습을 통한 아이디어 발상의 연구

Abstract

A Study on the Idea Development through Cooperative Learning in Advertising Design

Kwon Tae Yk

Graduate School of Education Pukyong National University

Abstract. The purpose of this study is to investigate whether collaborative learning has an effect on the idea of ​​creative idea in advertisement design. To accomplish the purpose of the study, the following research contents and methods were developed. In the advertising design class, we compared the idea development in the individual teaching method after the application of cooperative learning and the idea idea in the group teaching method after the cooperative learning, and analyzed the effect of cooperative learning and examined the direction of the teaching method through cooperative learning . The results of analysis of cooperative learning are summarized as follows. First, high school students who received lessons in cooperative learning showed effective learning attitudes in the class requiring creativity idea of ​​advertisement design subject, and they could be a suitable learning strategy for creative thinking such as advertisement design class gave. Second, it was confirmed that learners' curiosity and concentration on class increased and their self - confidence and satisfaction increased with learning method of cooperative learning. In conclusion, the realities of the educational field are difficult to achieve the learning goals because of the difficulties in the real world and the theoretical-oriented lessons focusing on the higher education. We could confirm that cooperative learning has an effect on creative idea in advertisement design of this researcher, so we hope that various cooperative learning programs will be developed in the future.