사용자 경험 디자인 관점에서 본 전통시장 ICT 카페 활성화 방안에 관한 연구

Abstract

Modern design trend keywords can be selected by two factors as 'user' and 'service'. Also, the subject of design has changed from technology, function, product, space to user focus, and user's viewpoint has also changed to user with desire and leading judgment criteria. In this study, we tried to overcome the limitation of the facility modernization project and proceeded with the 'ICT Traditional Market Promotion Project' among various support projects with a new direction focusing on customer - centered service design development. However, according to the '2017 ICT Traditional Market setup check' by the Ministry of Ministry of SMEs and Startups, Overall poor phenomenon such as number of verifiers, management and management, location accessibility, space and system availability are served. The purpose of this study is to identify the elements, characteristics, and spatial areas of user experience design and analyze the current situation of ICT cafes to elicit specific services and strategies for activating ICT cafes and to present practical plans. First of all, the experience elements and characteristics of the service aspect appearing in the space are examined through various understanding of user experience design. In addition, the understanding and status of ICT cafes in traditional markets and spatial analysis were conducted, and the characteristics of user experience-oriented designs were derived to derive the characteristics of ICT cafes centered on the type of user's area. Next, based on the criteria of the case study sites, we set up the analysis framework through the observation survey of the study sites, conducted the case studies, and conducted the comprehensive survey and evaluation analysis results and surveys. Finally, I suggested a plan to revitalize ICT cafe space from the viewpoint of comprehensive analysis and user experience - oriented design. As a result, user experience design paradigm has experience point of view, behavior, motivation improvement, user experience design factor in space is derived as Space, User, Mediation. And user experience design correlations in Space-User-Mediation are derived from sensibility, cognition, associativity, dynamics, and interactivity. Next, the problems of ICT cafes were understood through understanding of traditional ICT cafes, and the method of analyzing the ICT cafes themselves was determined by analyzing the characteristics of public users and the public users of ICT cafes. As a result of analyzing case studies and surveys, we were able to derive three directions of basic improvement of traditional market ICT cafes. In this study, based on the case analysis, we suggested 6 ways to improve ICT cafe service design in traditional market. This study proposed enhancement of customer convenience of ICT cafe in traditional market and application of user experience design so that users can focus on practical help and experience. Also, it is meaningful to propose 'ICT Traditional Market Promotion Project' as a continuous business rather than a one-time project through the previous research analysis method, and to provide various experiences such as convenience and information acquisition to visitors and traders using the traditional market.