사회적 정체성이 사회적 기업가정신의 혁신성에 미치는 영향

Abstract

The purpose of this study is to explore the impact of social identity on the innovation of social entrepreneurship (Focusing on the youth of China and Korea). To test the hypotheses，300 youths from China and Korea were surveyed by questionnaires in this study. The results showed that, firstly, there was no difference between Chinese and Korean youths in the Darwinian identity. However, the Communitarian identity and the Missionary identity were different. Secondly, there were differences in the innovation of social entrepreneurship between Chinese and Korean youths. Average score of Innovation of Social Entrepreneurship of Chinese Youth more significantly higher than Korean Youth. Thirdly, the Darwinian identity and missionary identity of Chinese and Korean youths had a positive impact on the innovation of social entrepreneurship. And last part is about the significance of this study and the future direction of development.