오토캠핑 체험경제요소가 고객만족과 충성도에 미치는 영향

Abstract

This study shows that in the pandemic (Corona 19) situation, most of the travel industry is experiencing difficulties, and the only non-face-to-face camping and auto camping using cars are showing a lot of interest and enjoying a boom. Therefore, it was attempted for the purpose of using it as a research material for revitalizing domestic tourism at a time when overseas travel was difficult. For the purpose of the study, an empirical study was conducted in parallel with the existing research literature through a questionnaire survey, and the questionnaire survey was conducted targeting personnel who use the auto camping site in Yangsan, Gyeongnam. The results of this study are as follows. First, in terms of the characteristics of using the auto camping site, the companion group was the most in the order of friends and colleagues, family, and lover, and the recent auto camping period was 1 night and 2 days, and the number of auto camping participation was the first after the Corona 19 panic. There was a lot. Activities related to auto-camping were mostly searched online at least once a week on the Internet related to camping sites, followed by purchasing new equipment regularly and providing camping information to their own cafes and blogs. Second, as a result of analyzing the impact of the auto camping experience on customer satisfaction, the experience factors of prior research (4Es-educational, entertainment, deviant, aesthetic) and untouch tourism emerged in the Corona 19 situation, so non-face-to-face experience was achieved In addition, a questionnaire was conducted as an important factor, and aesthetic factors and entertainment factors were set as one factor in the process, and the remaining educational, deviant, and non-face-to-face experiences factors all had a positive effect on customer satisfaction. appear. Third, as a result of analyzing the effect of customer satisfaction on loyalty, it was found that it had a positive effect. Based on these results, the following implications could be presented. First, a more in-depth study should be conducted on the relationship between auto camping experience, customer satisfaction, and loyalty. Second, in order to generalize the research results, follow-up research should be continued. Third, research on various methods for the development of the auto camping industry in Korea, which is still in the active stage, should be conducted. Fourth, it should be an opportunity to revitalize domestic tourism through continuous research based on this research.