허난(河南)성 무술(武术) 문화산업 연구

Abstract

The culture of the central plains has a profound connotation and is an important source and component of the traditional Chinese culture, while the martial arts culture of the central plains represented by ShaoLin KungFu has a distinctive feature of the culture of the central plains. Under the conditions of the socialist market economy, the martial arts industry has developed into a huge market system, which has created great wealth while meeting the needs of social mass spiritual entertainment. In recent years, the development of wushu tourism resources in HeNan province has been accelerated, and the planning of wushu resources has been implemented successively. Great achievements have been made in wushu sightseeing tourism, wushu school education and wushu film and television industry. The rise of the ‘WuLinFeng’ show is the best evidence. WuLinFeng has it’s own outstanding contestants and commercial products, involving media, performing arts, film and television drama production and other aspects. The brand effect of ‘WuLinFeng’ will provide a broader space for the expansion of its industrial chain. Among the many fields of the martial arts industry, advertising investment attraction, martial arts training bases and the cultivation of martial arts stars have brought considerable economic benefits. As a result of the influence of advertising investment, wushu tourism industry has achieved development, and thousands of martial arts enthusiasts and professionals have been trained in the martial arts base. Through the program of ‘WuLinFeng’, the martial arts superstar has come out and participated in various fight friendly competitions in the world, which has promoted the communication of international martial arts.