고객 소비성향이 호텔 선택속성과 입지선호요인에 미치는 영향

Abstract

The purpose of this study is to investigate the relationship between preference factors and preference attributes of consumers who have experienced low and mid - priced hotels in Liaoning province, China. Therefore, in this study, based on the above-mentioned problem consciousness, we identify the important factors among the consumption tendency of the users who have experienced the low and mid-priced hotels in Liaoning Province, China. And how they are affecting each other. In this background, this study analyzes the influence of hotel consumption tendency and preference attribute on preference factor of hotel in the rapidly growing low and mid - priced hotel guests in Liaoning province, and suggests implications. The questionnaire survey was conducted to survey the visitors who have experienced low and mid - priced hotels in Liaoning province, China. Using the data collected through questionnaires, frequency analysis, factor analysis Analysis, reliability analysis, validity analysis, correlation analysis, and multiple regression analysis. This study focuses on customer preference, hotel selection attribute, and location preference factor through the questionnaire designing the model based on the previous research. In the follow-up study, the users are more than just consumption propensity, seeking, The results of this study can be interpreted as meaningful research that will contribute to the revitalization of China's mid-low-priced hotel industry.