중국 쓰촨성 청두시 수족관 관광업의 발전 타당성 분석

Abstract

With the rapid development of theeconomy, the tourism is becoming one of the pillar industries of the national economy inChina. The marine tourism is playing a more and more important role the tourism industry. Aquarium tourism is an important part of the marine tourism. The development of aquarium tourism has promoted the development of the marine sightseeing. As a tourist resource, the aquarium shows great vitality and unique charm in the course of the development of tourism. It can not only provide good entertainment and leisure places for the public, but also the aquarium is the carrier of science and technology and cultural knowledge, and the attribute of the public education is one of the important attributes of the aquarium. This article discusses the status quos of the development of aquarium tourism in China. HAICHANG JIDI AQUARIUM(海昌极地海洋世界) is one of the most representative Aquarium of Chengdu in Sichuan Province. Business strategies in terms of pros and cons in the Sichuan aquarium tourism are derived from SWOT(strengths-weaknesses-opportunities-threats) analysis. And market structure analysis, market conduct analysis and business performance analysis are suggested by SCP (structure-conduct-performance) guidelines. SWOT analysis slows that inland aquariums should be developed with differential products considering characteristics of inland compared to coastal aquarium. SCP analysis slows that inland aquarium have a great potential growth in marine tourism industry.