중국 관광객의 감천문화마을 선택속성이 만족에 미치는 영향

Abstract

The purpose of this study is to investigate the impact of the selection attribute perceived by Chinese tourists on satisfaction in Gamcheon Cultural Village, and to analyze whether there is a difference according to the gender of the visitor, and target Chinese tourists who have visited the Gamcheon Cultural Village. As a result, empirical analysis was conducted by conducting a survey from August 10 to August 31, 2019. As a result of the analysis, as a result of verifying the effect of the selection attribute perceived by Chinese tourists on satisfaction, it was found that two factors of uniqueness and convenience had a statistically significant positive (+) effect on satisfaction, and Gamcheon, which also affects satisfaction. In terms of the cultural village's optional attributes, it was found that gender did not control the relationship between the optional attributes. A t-test was also performed to analyze the difference in selection attributes according to demographic statistics. In general, there was no difference in gender, age, and occupation. As a result of analyzing the difference in the optional attributes according to the experience of visiting the Gamcheon Culture Village, there was a significant difference in convenience and kindness between the two groups, and there was no significant difference in the uniqueness and experience between the two groups. In other words, the characteristics, uniqueness, and convenience of cultural tourism sites supported the previous research results. Culture Village is a unique historical and cultural building that attracts foreign tourists, and if convenient facilities around the area are more completed, it will help to enhance the historical culture.