내부마케팅과 직장생활의 질 및 삶의 질 관계에 관한 연구

Abstract

This study aims to investigate the relationships among internal marketing, quality of work life and quality of life in hotel industry. Although quality of life has been widely studied in hospitality, most of studies are mainly focused on the effect of leisure or tourism related activities on quality of life and only few studies have been conducted about employees' quality of life. Applying relevant theories, the study empirically substantiates which internal marketing factors affect on quality of work life and also examines the connection between quality of work life and quality of life. The data for this research were collected from a sample of 274 hotel employees especially working in international H chain brand in Korea. The results indicate that only rewards system, welfare benefits and empowerment positively affect on quality of work life. Moreover, it was found that there is a significantly effect of quality of work life on quality of life. Based on these results, theoretical and managerial implications of theses findings are discussed and suggestions for further research are offered.