명태 산업 가치사슬 분석에 관한 연구

Abstract

The purpose of this study is to derive the limitations and improvement plans of pollock industry by analyzing the process from the production of raw material to the consumer from the value chain perspective. pollock Industry Value Chain Efficiency Analysis shows that pollock industry managers located at different stages in the value chain differ in efficiency. The DEA analysis showed that the technology efficiency average(2013-2017) achieved relatively high efficiency in wholesale and commodity brokerage(0.9401) and primary wholesale(0.9390). The technology efficiency in the food processing industry, which is in the processing stage, was high in both pure technical efficiency and scale efficiency with surimi product(0.9293) and pickled pollock roe (0.9241). And scale efficiency showed relatively inefficient results. The surimi manufacturing industry has been analyzed to achieve the highest level of automation technology(0.9527) among the food manufacturing industry by achieving the highest level of automation through large-scale equipment investment. The production of pickled pollock roe was found to have the highest scale efficiency(0.9828) among the value chains due to its relatively stable procurement structure and global demand for pickled pollock roe(decreased demand in Japan). The value chain structure of pollock industry is a structure that delivers value to consumers through five core processes(raw material production and supply, raw material distribution, processing, distribution, and consumption). In the raw material production and supply stages, the unified raw material supply structure and the deactivation of import channels appeared to be the limiting factors. In the raw material distribution stage, raw material supply instability was analyzed as a constraint. In the processing stage, the industrial structure, price competition-oriented structure, labor-dependent industrial structure, lack of product innovation and market development capacity, and inactive consumer communication were analyzed as problems. In the distribution stage, the domestic market erosion of processed pollack products occurs. In the consumption stage, low-age consumption(under 20s) consumption declined and failure to respond to consumer needs was analyzed. The value-added portion of pollock industry is represented by raw material production stage 19.0%, raw material distribution and supply stage 1.0%, processing stage 49.9%, distribution (wholesale) stage 7.0%, and consumption(retail) stage 23.1% showed a high proportion of value added in raw material production and processing. On the other hand, the pollock Industry(dried pollock product) revenue distribution structure includes production 7.2%, raw material distribution and supply 4.9%, processing 30.7%, distribution(wholesale) 13.3%, and consumption(retail) 43.9%.