부산시 중국인 창업현황에 대한 연구
- Alternative Title
- Study on the Current Situation of Chinese Entrepreneurs in Busan City -Centered on small service industries
- Abstract
- The global economy and the fierce competition in the Chinese market have led to Chinese founders turning their eyes to overseas markets, some former founders attempting to start their own businesses, and overseas start-ups have become important projects of the present and future.
In this study, first, the literature-related concepts of entrepreneurship and service industries were explained, and previous studies on overseas Chinese entrepreneurs were summarized. In the process, there was a lack of research on Chinese entrepreneurship in Korea. Since then, 10 Chinese people with 15 or fewer employees were selected for research.
And this can be explained by dividing it into two types. First is the traditional service industry. This includes food, massage and retail. Second is emerging services. Mainly, the electronic communication and internet communication related industries will be described. Based on the start-up stage and the development continuity stage, we will conduct on-site surveys and interviews with the main contents of the start-up career, start-up factors, start-up process, employees, competition, orientation, services and information, and analyze the results.
Finally, in the conclusion section, I will briefly explain Busan's Chinese entrepreneurs and founding status, and briefly discuss the difficulties, improvements, and policy support of Chinese entrepreneurship in Busan.
This study is meaningful as the first empirical research on Chinese founders in Busan. It is meaningful to provide basic data to Chinese small service industry founders in Busan, and to provide new policy perspectives and basic data to Chinese founders and Busan city policy makers who are planning to engage in related industries.
- Author(s)
- 위정양
- Issued Date
- 2020
- Awarded Date
- 2020. 2
- Type
- Dissertation
- Keyword
- Current Situation Chinese Entrepreneurs service industries
- Publisher
- 부경대학교
- URI
- https://repository.pknu.ac.kr:8443/handle/2021.oak/23868
http://pknu.dcollection.net/common/orgView/200000291911
- Alternative Author(s)
- YU ZHENGYANG
- Affiliation
- 부경대학교 대학원
- Department
- 대학원 중국학과
- Advisor
- 예동근
- Table Of Contents
- Ⅰ. 서론 1
1. 연구배경 1
2. 연구내용 2
3. 연구방법 4
3. 연구의미 9
Ⅱ. 선행연구 10
1. 개념 10
2. 해외 중국인 창업현황에 대한 연구 13
3. 한국 서비스산업에 대한 연구 16
Ⅲ. 전통서비스산업 현황 및 문제점 분석 19
1. 중국요리산업 19
가. 면담조사 대상의 창업단계 분석 21
나. 중국요리업의 현황 및 특성 22
다. 문제점 25
2. 마사지산업 27
가. 면담조사 대상의 창업단계 분석 28
나. 마사지산업의 현황 및 특성 29
다. 문제점 31
3. 소매산업 33
가. 면담조사 대상의 창업단계 분석 34
나. 소매산업의 현황 및 특성 35
다. 문제점 37
Ⅳ. 신흥서비스산업 현황 및 문제점 분석 41
1. 전자통신산업 42
가. 면담조사 대상의 창업단계 분석 43
나. 전자통신산업의 현황 및 특성 44
다. 문제점 47
2. 화장품 전자상거래산업 48
가. 면담조사 대상의 창업단계 분석 49
나. 화장품 전자상거래산업의 현황 및 특성 51
다. 문제점 52
Ⅴ. 결론 56
참고문헌 59
부록(면담대강) 62
- Degree
- Master
-
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- 대학원 > 중국학과
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