중국인 관광객을 위한 감천문화마을의 관광 활성화 방안 연구

Abstract

Gamcheon Culture Village, one of the most attractive destinations with an increasing number of visitors, has featured its own scenery, nostalgia and culture art. This study was intended to examine the Chinese visitor's perception of the selection attributes in terms of importance and satisfaction using IPA. It was intended to provide implications for revitalizing Gamcheon Village. A total of 153 useful responses were analyzed for frequency analysis, factor analysis, reliability analysis, and paired t-test, According to the IPA result of destination selection attributes, the landscapes of the village were top ranked in the both importance and performance criteria. The quadrant 1(Concentrate here) includes three attributes such as 'accessibility and transportation to town', 'Facilities for the elderly and the disabled', 'more spaces for rest'. The quadrant 2(Keep up the good work) includes five attributes such as 'natural landscape of the town', 'colorful residential landscape', 'Ease of Information Acquisition', 'kindness of the sales staffs' and 'cleanliness and sanitary condition of the town'. The results of this study showed that management should allocate more resources to make such improvements as enhancing the physical environment, the expansion of the vulnerable infrastructure, the development of the new tourism contents, the diversified marketing strategy, the importance of the communication for the sustainable tourism.