중국인 관광객의 해상케이블카 체험요소가 지각된 가치와 체험만족에 미치는 영향

Abstract

The purpose of this study is to investigate the effect of Chinese tourists' experiential elements of Marine Cable Car on perceived value and satisfaction. For the purpose of this study , the Chinese visitors to the cable car were surveyed. Of 160 self-completed questionnaires collected from the Chinese tourists who had ridden cable Car. Finally, 150 were usable for data analysis. And the period for investigation was from April 25 to June 2, 2019. The results were summarized as follows. First, escapism experience and entertainment experience have a statistically significant a positive (+) effect on perceived value. Aesthetic experience and education experience did not affect perceived value. Second, perceived value has a positive (+) effect on satisfaction. Indicating that if Chinese tourists receive more perceived value, they will be more satisfied with the experience. Finally, Through this study, more measures for the development of marine cable car will be provided, as well as enlightenment for the maintenance of Chinese tourists.