중국 전자상거래법제정에 따른 하이타오 이용실태 및 문제점

Abstract

This study aims at exploring difficulties encountered by Qingdao residents during overseas online purchasing. After analyzing the current status of overseas purchasing of Qingdao area this study intends to find out the achievements of the e-commerce law enacted in 2019 and the problems people still coming across in overseas online shopping to this day. In order to create an authentic report, Qingdao community has been investigated through face-to-face surveys and telephone interviews. The aim was to discover problems in logistics, quality of products, customer services and law factors from the perspective of customers. Following the data collection and prior studies it was possible to evaluate the results based on field research that the current situation of consumers use of overseas online shopping, the main causes of logistics obstacles and the aftermath of the Chinese 2019 e-commerce law. Moreover, it is clear that there is diversity between different residential areas and incomes through the supplementary analysis. Lastly we discussed about limits and future prospects of the study.