한, 중 대학생 이모티콘 이용 동기 및 만족도 비교연구

Abstract

As the digital background progresses, various communication styles are developing, especially the appearance of emoticons. Emoticons are widely used as a non-verbal means of communication in the digital environment, combining the linguistic means of communication called text that are responsible for most communication activities. In this study, we apply the theory of utilization and fulfillment, which is the representative theory of communication acceptance, to the field of emoticon utilization to find out what motivates the use of a college student emoticon, whether there are differences in utilization, usage behavior, and satisfaction among groups, and how some variables affect satisfaction. Based on the results of a prior study, we will set it as a demographic variable of nationality and gender to see what motivation Chinese and Korean university students have to use it, whether there is a difference in their use, behavior and satisfaction, and how they have influenced each variable's satisfaction. Therefore, the following research problems were presented in this study.