서비스 중소기업 최고경영자의 특성이 경영성과에 미치는 영향

Abstract

This study analyzed the effect of the characteristics of the CEO of service SMEs on business performance. As a result of reviewing previous studies, the characteristics of CEOs were classified into psychological characteristics, competency characteristics, and leadership characteristics. Business performance was measured by financial performance, such as sales, operating profit, and cash flow, and non-financial performance by environmental improvement and social value realization. Research models and hypotheses were derived to examine the relationship between top management characteristics and management performance. For the empirical analysis to verify the hypothesis, a survey was conducted targeting the stakeholders of small and medium-sized enterprises (SMEs) in the Busan-Gyeongnam area. A total of 283 questionnaires were collected, and empirical analysis was conducted based on 262 questionnaires, excluding 21 of insincere answers. As a result of empirical analysis, first, in the psychological characteristics of CEOs, risk tolerance was found to have a significant effect on financial and non-financial performance. It means that top management needs the ability to take risks and respond boldly. Second, it was found that the management competency of the CEO has a significant effect on financial and non-financial performance. These results show that the CEO's ability to present a corporate vision, allocate human resources in the right place, and lead the organization are very important key variables. Third, in terms of leadership characteristics, it was found that the liberal democracy type had a significant effect on non-financial performance and the dictatorship type had a significant effect on financial performance. In particular, it can be seen that liberal and democratic leadership emphasizes relationships with employees and is very interested in eco-friendliness and the realization of corporate social values. This study is meaningful in that it empirically analyzes the influence of the characteristics of the CEO of service SMEs, and in that it systematically conducted a study by classifying the characteristic factors considered important in the management field. Therefore, it can be said that the personal competency of the CEO is the most important factor in corporate competitiveness in the management of service SMEs.