중국 농촌에서 6차산업 융합의 발전과 주요 모델에 관한 연구

Abstract

Agriculture provides food to humans and provides markets, raw materials and labor for the development and growth of other industries.With the rapid development of the modern industrial economy and the information economy, how to realize the modernized development of agriculture has become an important research field and related to the national economy and people's lives. Since the industrialization of the 20th century and 60s,as the economy has developed rapidly, the income gap between rural and urban areas continues to widen, and many people are heading to cities considering their children's education, culture, employment, leisure life,and transportation levels. Accordingly, only the elderly and multicultural families continue to increase in rural areas, and the environment facing rural and agriculture is facing a precarious situation. As one of the measures to overcome these difficulties,the 6th industrialization of agriculture is drawing attention.This is because successful convergence between agriculture and secondary and tertiary industries can overcome the problems facing agriculture and even play a role in creating new jobs in rural areas. In addition,by strengthening the connection between industries, resource sharing can be maximized, and by realizing the order of competitive joint ventures, barriers to entry between rural primary, secondary, and tertiary industries can be lowered. This can lower transaction costs and improve the production rate and competitiveness of the agricultural industry. Accordingly,this study examined the concept of e-commerce and the relationship between rural industries and industries for convergence between rural industries and primary and tertiary industries based on literature and previous studies published by Chinese government agencies. In addition, we looked at how the rapid development of e-commerce in China can play a role in promoting the convergence of rural industries. To this end, we focused on success stories to examine how various rural industries in China were able to grow rapidly through convergence between industries and secure competitiveness in rural areas. Second, this study explained the mechanism by which the structure of the traditional industry based on e-commerce can be upgraded by conducting practical research for the development of e-commerce through various literature studies and case study methods.China's e-commerce platform economy has changed the industrial chain of the service industry in business by realizing scientific deployment of various service industry development factors while creating a new service type,which has recently achieved rapid development. Third,in studying the overall development of e-commerce, we tried to find a way to promote the convergence of rural industries under the e-commerce platform by combining cases of realizing convergence between the Internet and rural areas and cases related to rural e-commerce industry clusters.